Also while working at Publicis Sapient, I was on the Colgate team that helped design and implement the PCA Skin website! I worked on the initial design structure and component library. I also did a lot of research into competitors, personas, and more before designing.

I worked on a team of 3: a creative director, associate creative director, and me! This allowed me to take a larger role in the creation of this site. I started off with market research and user research. I wanted to understand how the site would best be used. This was a great introduction into e-commerce site design.

This video below shows the final product the team created, published after we completed.